Advertising is indispensable in the present competitive world of business. No business can succeed without advertising. The people have to be informed about the products, services, educational institutions, employment vacancies and so on available in the market.
Hoardings on the roads attract attention of the people moving on the road. Thousands of people move on roads as they commute daily. The hoardings attract their attention. The governments can put up hoardings in public places such as railway platforms, bus stops and road crossing that create awareness among the people about important social issues like family planning, hazards of smoking or alcoholism, and so on.
There are advertisements in newspapers and magazines on cosmetics, food items, medicines, showrooms, educational institutions, electric items, and so on in all the languages. Therefore all people are able to get the message.
Television advertising is very creative and interesting. They become favorites among the households and the children.Without advertising which is creative and interesting one would not be aware of the different brands of the same product as well as the advantages of the various products.
Advertising is an industry, which provides employment to many people. It is a very creative field. Young girls and boys who are good looking or talented enter this field.Advertising provides a good source of income to papers, magazines, television industry and the government too.
More and more young people are studying and working overseas and this will help to bring about great international cooperation in the future.
Rapid improvement in transportation and communication facilities has made the world a smaller place. The nations too are making great efforts to be friendly and cooperative. They are now more interdependent in areas like industry, business, technology, trade and commerce, education, health financial aid and so on. We now think of a global culture.
Due to good facilities of transportation and communication and more people have begun to go for further studies. The educational institutions have begun skilled and cheap labour from developing nations. The people from these countries are also eager to go abroad as they are paid higher.
When students and professionals go abroad they get an opportunity to interact with people from other backgrounds. This widens their mental horizon. They get international exposure. They learn to appreciate and understand cultural differences. In fact this may even lead to intermingling of cultures and marriages between persons of different cultures takes place.
Every nation is eager to promote friendly relations. This will prevent wars. The world has already experienced two world wars.
International cooperation is required in several other areas like environmental issue, disarrange - scientific and technological progress, drug problem, curbing international violence and crime, etc. Most advanced nations help Jhe developing nations in their economic growth and technological progress.
Hence migration of people from their homeland to foreign land is a welcome development to promote international relations. This is an age of globalization. It will bring the nations together and unite into a family.
Tourism is becoming increasingly important as a source of resources to many countries but disadvantages should not be overlooked. How does tourism affect the culture of a country?
Tourism is a very important industry in many nations. The governments provide incentives to boost industry, as it is a source of valuable foreign exchange. These places are visited by hundreds of visitors daily.
The economy of some nations like New Zealand, Nepal, Mauritius, Switzerland, Lakshadweep, Andaman & Nikobar islands is fully dependent on tourism.
To boost this industry, transportation, fairs, exhibitions, cultural events are held. Hotels, roads restaurants and markets come up to take advantage of the opportunities. The government broadens the roads and provides basic amenities like transportation, communication,water supply and so on
Many opportunities to earn livelihood arise for the locals and their standard of living goes up.
Tourism industry leads to a host of problems. First of all tourism leads to the destruction of the beauty the people come to enjoy. The modern constructions spoil the natural beauty of that area. The difficulties arise for the people living in that area. Tourism promotes anti-social activities like smuggling and drug trafficking.
The traffic increases and so does the pollution. The pollution damages the greenery of the area. One can see the coaches littered with garbage. People who go for mountaineering and trekking to the hilly areas leave behind tins and packets which are littered all over the place. In high altitudes the garbage does not decompose due to the low temperatures.
The culture of the foreigners influences the people living in this area. This happens especially in the developing and poor nations. They blindly try to copy them. The foreigners carry away the antiquities of the places illegally.
Hence though tourism industry is an important source of revenue one cannot overlook at disadvantages. The government has to be vigilant and keep an eye on the developments in that area. Nature beauty has to be preserved at the same time allowing the human beings to enjoy it.
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